Online video streaming platform Dekkho on Monday, announced that it had tied up with Zee Music Company for premium video content.
Dekkho will gain the global rights to the music label's extensive music library, which will allow its users to access over 1,000 music videos from Zee Music Company, the company said in a statement.
"Our partnership with Zee Music Company gives us an excellent opportunity to host premium music content on the platform," Dekkho Co-founder Vinay Pillai said.
Zee Music Company Digital Head Vinay Guwalani added that music videos are a highly consumed format on digital in today's generation.