The Delhi High Court today refused to stay the IPL award function scheduled to start later in the evening, saying the event management company approached the court very late.
Justice Rajiv Shakdher, however, agreed to adjudicate the petition filed by Propaganda Media and Marketing, an event management company which alleged that it had conceptualised the award function for which it was not given credit.
The court issued notice to IPL and BCCI and asked them to file response by May 12.
The company's advocate Abhishek Malhotra submitted that the IPL management has not given it due credit for conceptualising the function, for which it had spent time and money.
"The company is being denied the due credit and monetary benefits which are legally due to it. It seems that the real intention behind such denial of credit and concomitant remuneration has been to illegally usurp the creative concept proposed by the company, thereby depriving it of the entire financial and monetary benefits accruing from the execution of the said concept," he said in his submission.
The company had claimed even though it conceptualised the event, the IPL management was giving credit to another company Cineyug Worldwide.
"We want due credit to be given for our work of conceptualising, marketing and execution of IPL awards 2010," he contended.
