Delisting of lending apps will be an ongoing process on Google Play Store

Verification involves manual interventions that can be quite complex

The taking down of personal loan apps that do not comply with a new Google Play Store update requiring them to share a link with partner banks and NBFCs, will be an ongoing process at Google, sources said. This is because the verification involves manual interventions, they added. This comes a day after the compliance deadline of the new policy.

“For apps that remain non-compliant with the requirements past any deadline provided, as is done for any policy non-compliance, we take necessary enforcement action as part of our ongoing policy compliance sweeps, including removal of apps from Play Store,” said a