As grocery quick commerce and e-commerce platforms ramp up their offerings for the festival season and extend their services to cover late night deliveries, industry experts say that this is leading to a tussle between such platforms and logistics firms to hire more gig workers.
With demand for delivery workers on the rise, platforms have seen a drop in the pool of these gig workers, who are being lured in by e-commerce platforms with higher salaries and festival season benefits.
“At Taskmo, quick commerce taskers have declined by 20-40 per cent in the last few months. Festival season sales are