Deloitte acquires Spatial Access to augment advertising, marketing advisory

Deloitte Touche Tohmatsu India LLP (Deloitte) on Tuesday announced the acquisition of Spatial Access, a leading specialised advertising and marketing advisory and analytics firm.

The move will augment Deloitte's advisory capabilities and enable brands to make more efficient advertising and marketing decisions.

"This strategic move is aimed at bringing best-in-class solutions from two leading industry players - integrating knowledge-driven sector expertise by Spatial Access with the technology and advanced data analytics skills of Deloitte," it said in a statement here.

The company, however, did not disclose the financial details of the transaction.

Founded by veteran advertising leader Meenakshi Menon, Spatial