Rural demand for FMCG products nears positive territory in December

Fast-moving consumer goods (FMCG) sales in rural areas witnessed a sequential recovery in the latter half of December, according to data by retail intelligence firm Bizom.

Also, demand witnessed in the previous month compared to November was higher from tier-3 cities than mega cities.

Overall demand from rural areas declined 0.2 per cent on a month-on-month basis in December while it was down 17 per cent in November, according to Bizom’s data.

In December, the overall demand was up 1.4 per cent on a month-on-month basis and monthly stockings at kiranas were also up 3.3 per cent. This came even