Derma brands: Past 12 months saw 320 launches in dermatology

Past 12 months saw 320 launches in dermatology, followed by gastro and vitamin-mineral segments

Of the 2,392 brands launched in the Indian pharma market in the past 12 months, dermatology segment had the highest with 320 launches. Analysts say as drug firms focus on the over-the-counter (OTC) segment, therapy areas such as dermatology and vitamins-minerals see traction in terms of introductions. 

Data from the market research firm, AIOCD AWACS, showed after 320 launches in the dermatology, the gastrointestinal segment saw 283 launches, followed by vitamins-minerals-nutrients with 251 launches. Anti-infectives, too, saw 251 launches in 12 months. 

Drug firms have of late sharpened their focus on the OTC category, and analysts feel that is the prime reason