To boost sales of the A-Star, Maruti Suzuki’s compact car targeted at the youth segment, the company today introduced the concept of ‘wrapping’ for the first time in the Indian market.
The company will introduce 16 designs and offer options. Shashank Srivastava, chief general manager, marketing, Maruti Suzuki India, said: “Unlike other products from Maruti, the A-Star is specifically targeted at the youth segment. This special accessory pack will provide customers an opportunity to customise to reflect their attitude..” Sixteen such designs, priced at Rs 11,000 each, would be made available to existing and new A-Star consumers. The company intends to launch another 34 designs over the coming months.
