Despite heavy discounts, festive season fail to drive up vehicle sales

Despite heavy discounts from automobile manufacturers, customers don't seem to be excited this festival season, with sales during Onam and Ganesh Chaturthi, the beginning of the festival season, way below expectations, according to dealers. 

“The current season is definitely not as expected. One reason for sales not happening is expectation of the goods and services tax (GST) on automobiles being reduced on September 20,” said Ashish Kale, president of the Federation of Automobile Dealers Associations, 

According to reports, discounts offered were 10-25 per cent on sticker prices, depending on the model. In the past, such high discounts were usually offered in