Dharma 2.0 strategy on business growth

Despite being one of the most prolific home-grown production houses, Karan Johar’s Dharma Productions seems to not want to rest on past laurels. With nine directors, access to infrastructure for filming long and short form content, and the aim to lift its business profile, Dharma last year launched a creative output unit called Dharma 2.0, led by director Punit Malhotra. 

This offshoot of the parent production house  develops, executes and produces advertising films for brands across the board. It has worked with Mukesh Ambani’s Reliance Jio extensively since the launch of their service last year. And, has been steadily growing