Japanese car maker Honda has reversed its decline phase in the market with its new 'City' and 'WR-V crossover' models. Yoichiro Ueno, president and chief executive officer of the fourth largest domestic car player, tells Ajay Modi that it is difficult for global companies like Honda to make large commitments in India because of the tax structure that favours smaller vehicles.
Honda commands the fourth position in Indian car market. How critical will it be to retain the position?
Our position is fourth, but our market share is only 5-6 per cent, which is almost negligible. The position doesn't make much