Digital campaign of Prega News: Lending ears to maternity blues

The ad is part of the brand's initiative encouraging corporates to make the workplace pregnancy-friendly

Prega News has established strong brand recall with the help of advertisements involving celebrity endorsers such as Shilpa Shetty and Kareena Kapoor as well as initiatives like product placement in films. The brand known for pregnancy test kits, manufactured by Mankind Pharmaceuticals, has now turned to addressing the issue of postpartum depression—an anxiety disorder associated with childbirth—among working women.
 
In the new digital campaign, the ad which runs for more than three minutes shows a urban professional grappling with her anxieties after returning to work as a new mother. She is low and also has to battle a perception