Digital platforms strike gold on Akshaya Tritiya amid lockdown

Many Indians had relied on apps such as Paytm Gold, Mobikwik or Google Pay to buy gold on the auspicious day, as jewellery shops remained shut due to MHA guidelines

Fifty-eight-year-old Chandrasekar has been buying gold on every Akshaya Tritiya for the past several years. And this year especially, the Chennai resident did not want to break the tradition as he wanted to buy it for his daughter's wedding, which is scheduled in a few months. Unlike the previous years, however, Chandrasekar did not buy from a jewellery store, and used a digital payments app to make his purchase insteas.

"Though the quantity wasn't significant, the purchase was made only for the sake of auspiciousness associated with the festival," Chandrasekar said.

Many Indians had relied on apps such as Paytm Gold, Mobikwik