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Named Discovery Channel Magazine, it will cover a wide spectrum of topics including nature, adventure, marvels, sci-tech, history, the universe, forensics, seekers, survival, info-tech, psychology and the environment, mirroring the different genres featured on the Discovery Channel.
Rahul Johri, SVP and GM - South Asia at Discovery Networks Asia-Pacific, said “Discovery Channel Magazine will provide additional touch points for our viewers and will serve as an extension of Discovery Channel’s ability to satisfy their curiosity on a broad range of subjects. We are delighted to launch the magazine in partnership with the India Today Group - one of India’s leading and most respected media companies.”
At present, the magazine is sold in Australia, Hong Kong, Indonesia, Malaysia, Taiwan, New Zealand, the Philippines, Singapore and Thailand. It is also available for subscription sales in Bangladesh, Cambodia, China, Japan, Korea, Laos, Macau, Nepal, Pakistan, Papua New Guinea, Thailand, Taiwan and Vietnam.
Ashish Bagga, group CEO of India Today, commented, “India’s growth and the exposure of the average Indian to the world have created a market for globally acclaimed quality knowledge products. Discovery Channel Magazine with its high quality content will fill the void in this space in the Indian market. We are excited to launch this magazine and feel strongly that this will add to the vast portfolio of diversified, market leading products of the India Today Group and will add to the depth of our relationship with our customers.”
Discovery said that the magazine will have a contemporary design and feel and will stay true to the DNA of the Discovery brand.
