On the eve of Makara Sankranti, Discovery Channel announced that it will now be available 24-hours in Telugu. The channel had introduced a 6-hour Telugu feed in October 2010 and post an overwhelming response from the viewers in the state, it has been transformed into a 24-hour feed. The channel will now be available in four languages in India – English, Hindi, Tamil and Telugu. The content and its airing schedule will remain identical for all language feeds.
“Discovery Channel is committed to present compelling, unique and highest quality programmes from around the world to the viewers in India in the choice of language they prefer. We are extremely thrilled to be offering Discovery Channel now in four languages – English, Hindi, Tamil and Telugu”, Rahul Johri, Discovery Networks senior vice president and general manager, India, stated in a press release.
Discovery Channel currently reaches 55 million subscribers in the country.
