Discovery to dub foreign content as Hindi GEC channel doesn't stir viewers

Its kids channel, a laggard in the genre for years, hit No 2 rank last week, just behind Nickelodeon

Discovery Communications' foray into the crowded Hindi general entertainment channel (GEC) genre with Jeet has not found resonance with the viewers, impelling them to rejig their strategy.

But its kids channel, which has been a laggard in the genre for years, hit the number two rank in terms of viewership last week, just behind Nickelodeon.   

With low ratings for the GEC channel launched in February 12 this year, the broadcaster has now decided to rejig its programming and offer viewers dubbed Hindi versions of entertainment programmes and serials which the US company has acquired from Scripps, which