DTH major Dish TV today said it has partnered Indiatimes.com to offer mobile value added services (VAS) called 'Mobile Active' to its customers.
Through 'Mobile Active', viewers can preview mobile content like ringtones, wallpapers, text alerts and contests on their TV and download it onto their mobile handsets, Dish TV said in a statement.
"Through our latest offering Mobile Active, our main focus is on empowering our young customers and giving them an easy user interface to download mobile VAS products. We have joined hands with Indiatimes.Com to bring 'Mobile Active' to our 5.7 million subscribers," Dish TV Chief Operating Officer Salil Kapoor said.
