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DishTV on Tuesday announced the launch of ‘DishFlix’ a push VOD service aimed at redefining home movie viewing. Named “DishFlix,” the service allows consumers to enjoy uninterrupted ad-free entertainment.
Viewers will be able to pause, play, fast forward and rewind movies or TV shows at their own convenience. Another unique feature is that this service will not require any internet connection as the content will be pushed to the customer’s set-top-box through satellite.
Customers need to buy a DishFlix Box that comes preloaded with 50 movies. Out of these, 15 movies will be refreshed every month on FIFO (First in First Out) basis (one new movie every two days) so that the viewable movie library is always updated. DishFlix hardware will be available at a price of Rs.5990/-, with a monthly subscription to Flix studio at Rs.100/-.
R.C Venkateish, chief executive officer, DishTV India said, “As industry leaders and pioneers of the DTH sector, we continue to reinvent and redefine the market with thought leadership to be ahead of the pack. DishFlix is a highly differentiated and extremely consumer friendly move for all those movie buffs. This is a never before kind of unique offering for all those valued subscribers who will choose our services”.
“We are confident that DishFlix will set higher benchmark in the entertainment industry by addressing the need of every member in the family by offering blockbuster movies from Bollywood and Hollywood across various genres. This will translate into huge competitive advantage for DishTV as none of the other competitors both from cable as well as DTH offer this facility.” He further added.
