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Disney Plus could lose 20 mn subscribers after ceding IPL streaming rights

About 50 million, more than one-third, of the worldwide subscribers come from Disney+ Hotstar, a product offered in India and other South Asian nations, and cricket has a been a big driver of that

A man looks at his phone as he passes by a screen advertising Walt Disney's streaming service Disney in New York City. Photo: Reuters

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Disney lost the cricket bidding war to a group that includes Paramount Global and India’s Reliance Industries

Christopher Palmeri and Lucas Shaw | Bloomberg

3 min read Last Updated : Jun 15 2022 | 4:23 PM IST

Walt Disney Co. could lose as many as 20 million of its Disney+ subscribers after being outbid for the streaming rights to Indian Premier League cricket matches this week.

The estimate, from Media Partners Asia, means the company may have trouble reaching its goal of as many of as 260 million global Disney+ subscribers by 2024, according to Vivek Couto, executive director of the research firm.

“IPL drives customer acquisition,” he said in an email. “It’s regarded as entertainment not just sports by Indian households - women and men.”

Few consumer products have been as successful as Disney+. The service, which offers

Topics : Walt Disney Indian Premier League OTT platforms Viacom 18 IPL

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