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According to Andy Bird, chairman of Walt Disney International, theme park investment requires massive support infrastructure such as airports, power supply and roads, still not available in India. “Opening a theme park anywhere in the world is incredibly expensive and is highly complex business. Walt Disney is investing $5 billion in Shanghai in a new theme park, which excludes infrastructure,” Bird said here in an interaction with editors.
“While setting up a park, we have to keep in mind the demand pattern for the next 50 to 75 years as once you open the door to the park, it remains open on all days. Everything, including the infrastructure, has to be in place before opening the doors,” said Bird.
India is still not ready for such a high investment besides the income levels need to reach an inflection point so that the park can sustain guests for the entire year. Theme parks are single largest investments by Walt Disney anywhere in the world and the investment decisions are made after lots of studies and after a gap of over a decade in various locations. Besides, the Disney brand in India still need to grow to see appropriate traction for the park in India, a spokesperson clarified.
Outside the US, Walt Disney has theme parks in Japan, Hong Kong, France and Shanghai —which will open in 2015. Disney theme parks attract tourists from over the world, entailing the necessity for airports, hotels and roads of international standards. In India, many tier-1 cities do not have access to high quality roads and power.
Walt Disney is not the only global company that is not happy about the lack of proper roads, airports and railway network in India. Many Indian CEOs share the view. The country’s creaking infrastructure is also slowing the economy and hampering creation of new jobs. Walt Disney, however, is bullish on its entertainment business in India after taking over UTV Software Solutions from Ronnie Screwvala. The company’s four verticals — TV, movies, digital and consumer products — will be focusing on the Walt Disney’s brand extension by offering products to the entire family. “Our goal in India is to provide consistent brand experience to the Indian consumers via retail products and TV channels,” said Bird.
He said Disney was not looking at opening its own retail stores in India due to high real estate costs. Instead, the firm will push its products through store in store concept and via co-creating brands with other established players such as Titan's jewellery brand, Tanishq. “Disney is not only a cartoon channel. There are 34 brands across the world and we want Disney to grow and expand from cartoons in India.”
