Disruption due to GST a temporary blip: Bajaj Electricals CMD Shekhar Bajaj

Said dealers will be ready by September for the festive period because that is a big peak for them

On Tuesday, the Rs 4,300-crore Bajaj Electricals extended its brand licence agreement with UK-based kitchen appliances major Morphy Richards, launching a new range of products. Chairman & Managing Director Shekhar Bajaj, cousin of industrialist Rahul Bajaj, tells Viveat Susan Pinto the company will increasingly focus its attention on its consumer products business. In five years, the contribution from this vertical will be at least 60 per cent of its turnover, from the current 50 per cent. Edited excerpts:

How does the extension of the brand licence agreement with Morphy Richards help your company?

We have been working with them for the past