Diverse content, innovative pricing: How Netflix plans to rule India market

How Netflix is planning to ensure a permanent place in the Indian viewers' share of wallet?

In the three years since its launch in India, global video streaming giant Netflix has seen the Indian over-the-top (OTT) services landscape undergo a huge spurt in growth — not only in terms of the number of competitors it faces, but also in terms of the scale of consumption of digital video content. So how do Reed Hastings and Co plan to stay in the game, and ensure a permanent place in the Indian viewers’ share of wallet?

Srishti Behl Arya, director, international original film, India, Netflix, says the firm’s focus is to create as diverse and appealing content out of