Diwali festive sale crosses Rs 1.25 trn, breaks all records in 10 yrs: CAIT

Local shops on Amazon clocked a 2x spike and sold over 10 products every minute

Shoppers across the country bought products worth Rs 1.25 trillion this Diwali, helping retailers log decade-high sales — a sign of resilient demand even as inflation remains high.

The Confederation of All India Traders (CAIT), which represents about 70 million traders, said the tremendous sales response came as a much-needed breather for retailers facing a slowdown for the past two years. It has also made businesses optimistic about the near future. 

Traders are now gearing up for the wedding season, scheduled to start from November 14, said CAIT.

“During Diwali this year, there is an estimated business of about Rs 1.25 lakh crore