Vodafone Idea (Vi) management does not see inflation as an impediment for hiking mobile tariffs as it aims to grow its average revenue per user (ARPU) to Rs 200 in the short term.
Responding to an analyst query on tariff outlook and demand in a post result conference call, Vi managing director and CEO Ravinder Takkar said that telecom is an essential service and continues to be a small piece of overall consumer spend. He added that while there was a subscriber churn post tariff hike last November it was not significant. “I don’t see it as a challenge,” he