Dr Oetker beats slowdown, logs 24% growth in 'strongest year' in India

FMCG company's peanut butter and mayonnaise brands help it grow in slowing sector.

At a time when most fast moving consumer goods (FMCG) companies are lowering their growth projections amid weak consumer demand, the Indian arm of the $8 billion German firm Dr Oetker registered its best year of operations, growing at a rate of 22-24 per cent.

The primary reason for this is its pure play into comfort food and focus on the taste-seeker category of consumers, which account for 56 per cent of the total base in the country.

“This year, it has been the strongest year for us in India and we fared well across the globe too. Although our