Dr Reddy's launches sunscreen gel

Hyderabad-based Dr Reddy's Laboratories Limited has launched 'Shadowz', a sunscreen in a gel form which offers SPF protection for patients prone to or suffering from melasma and photo dermatitis.

It has an SPF rating of 30 and is being initially offered in a 100-ml bottle, a company release said.

Shadowz prevents damage from both UV-A and UV-B spectrum of UV radiation and is free from comedogenic chemicals (like Para Amino Benzoic Acid) or substances that can cause allergic reactions (like paraben).

Shadowz has been launched nationwide and is available at all leading chemist counters across the country. Today, the prescription sunscreen market in India is valued at Rs 13 crore and is growing at a rate of 14.3 per cent, the release added.

Dr Reddy's was already present in the hyper pigmentation therapy market through its brand 'Clearz'. With the launch of Shadowz, its presence in sun protection market has also been addressed.

The sun protection market has seen a major growth in terms of patients being diagnosed for indications related to photo-damage and related prescriptions. This has led to an opportunity for growth in terms of value and unit sale for Shadowz.