 "Dr Reddy's launches pain relief spray")
Pharmaceutical major Dr Reddy's Laboratories on Monday launched a pain relief spray, Nise D Spray. Through this, the company has expanded its offerings in the therapeutic area of pain relief.
In India, the market for pain relief products is estimated at Rs 1,700 crore, according to an AC Nielsen Retail Measurement Study. Pain relief sprays are growing 20 times faster than creams and gels, indicating a trend of changing consumer preferences, it said.
"Nise D Spray marks our entry into the new segment and further boosts our OTC (over the counter) portfolio. Nise gel has made a remarkable headway into the market and looking at the market dynamics and consumer requirements, we expect Nise D Spray to have a great momentum and significant market share across regions," MV Ramana, executive vice president and head branded markets (India & Emerging countries), Dr Reddy's, stated in a release.
