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The Board of Control for Cricket in India (BCCI) on Friday announced fantasy sports company Dream11, as the official partner for the VIVO Indian Premier League (IPL). The four-year exclusive partnership will begin with the IPL 2019 season of league. Additionally, the ‘Official Fantasy Game’ of IPL will also be powered by Dream11.
This collaboration will provide a platform for fans to create their own fantasy cricket teams thereby deepening their engagement with the sport and the league. There will also be several Dream11 brand integrations and on-ground activations at various touch-points during the Vivo IPL matches.
Harsh
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