 "Harsh Jain, Bhavit Sheth, Dream11")
Fantasy sports platform Dream11 has launched FanCode, an ad-free multi-sport aggregator platform, offering content, commerce and community engagement.
FanCode will be independently led by former National Basketball Association of India head Yannick Colaco and Prasana Krishnan. Colaco will serve as chief business officer while Krishnan, who comes from Sony Pictures Network India, will be the chief strategy officer.
The platform is a result of the evolving pattern of sports consumption in India. Fan engagement with sports has extended significantly from being just information seekers to content creators, experience enthusiasts and much more. A fragmented market exists wherein a variety of content and
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