Dreaming big

Ice People

He dreams of becoming the movie exhibition industry's biggest national player by 2005 and wants his company to be the first to produce, distribute and exhibit films under a single banner.

Had anyone else expressed such ambitions, he'd have been dismissed in double quick time. But Shravan Shroff, 32, has been spearheading the concept of modern, plush and comfortable cinema halls in India.

The Melbourne Business School, Australia, alumnus returned to India in 1996 to capitalise on the vast untapped potential that multiplexes offer.

He joined the family film distribution business, started Shringar Cinemas Pvt Ltd in October 1999 and began acquiring programming rights for theatres like Cinemax, Cinestar and IMAX Multiplex.

Shroff later went on to introduce Fame Adlabs, the first state-of-art five screen multiplex in Mumbai.

Right now he's working at bringing about synergy between his family-run distribution business and his exhibition business.

A movie buff, Shroff is an active member of the Young Entrepreneurs' Organization, the US-based non-profit educational organisation for business owners below 40.