Catch Salt and Spices, the food and beverage arm of DS group (having a turnover of Rs 1,400 crore and diversified interests in FMCG, hospitality, packaging, rubber thread, steel cement and power) plans to invest over Rs 25 crore to enhance its capacities at its Noida unit for salt and spices production.
Talking to the media in Chandigarh, Business Head of DS Group Satish Kumar Rustagi said, there had been rapid conversion of consumers towards branded spices due to urbanisation, rising disposable income and growing awareness level of hygiene.
He added that the company had been consistently growing at over 40 per cent over the years and it did quite well since the launch of the brand in 2001.
According to him, a new capacity of 4,000 tonnes would be added by 2010-11 to the existing 8,000 tonnes to meet the rising demand.
Expanding its footprint in the west and south of India was also on the agenda of the company and new variant spices according to local recepies of different pockets of India would be rolled out shortly to match the need of the buyers.
He added that the decision to put up a new plant in the central part of India to cater to the market in west and down south was also in the pipeline.
Although India is the largest consumer of spices in the world, the company is contemplating to tap the Indian diaspora across the world.
