 "online retail")
Thirty-year-old Suumit Shah got a text from global apparel brand Jockey's Bengaluru outlet that read, "We now start accepting orders on WhatsApp" along with their catalogue of products. At first, he was appalled to see a brand like Jockey selling on WhatsApp. But then he realised that there was an opportunity to build an easy-to-use platform for small and medium businesses and help them go online. Within the next 48 hours, Suumit, along with his team built Dukaan, an Android app that lets anyone create their ‘online store’ within 30 seconds.
The lockdown had disrupted the traditional buying behaviour of
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