Dunkin's shift to coffee plugs crucial gap in Jubilant FoodWorks' portfolio

Experts say a coffee chain would help sharpen the brand's focus in the country, filling a crucial gap in Jubilant FoodWorks's portfolio

Fast-food chain Dunkin’ Donuts announced last week that it was dropping Donuts from its name in a bid to transition globally into a cafe. The move has far-reaching implications for India, where donuts as a concept has not clicked. In the past two years, Jubilant FoodWorks, the master franchisee of Dunkin's and Domino’s Pizza in India, has cut losses and reduced the Dunkin' footprint by 52 per cent (to 37 stores) as it eyes a turnaround for the brand in the country.

According to experts, a coffee chain would help sharpen its focus in the domestic market and fill a