Durables firms prepare for Dussehra-Diwali amid slow economic recovery

Over a third of durable sales happens in the festive season, with companies setting themselves up for the season from Aug-Sept, pushing their products into trade and lining up their festive campaigns

Companies — including durables and electronic players — that depend on the festive season for their sales said August and September are ticking up well. This has prompted them to prepare for the Dussehra-Diwali period that kicks in next month.

This optimism comes amid warning notes by economists who said that the economic recovery remains weak.

“I don’t think we will see a V-shaped recovery. However, the good sign is that contraction in the index of industrial production (IIP) is slowing from the decline of 57.6 per cent seen in April, which was the full month of the lockdown,” said Madan Sabnavis,