Durables makers end 2020 at record low, sales down 30% amid Covid-19

In spite of heightened demand for consumer electronics and home appliances after lockdown, the consumer durables sector this year has been hit like never before.

The Rs 1.5-trillion-a-year industry has ended the year with a 30 per cent fall in sales because after a steady recovery in the festive season, multiple factors dashed its hopes of revival at the end of the year.

While the countrywide lockdown between late March and May wiped out sales for three months, falling demand after Diwali has been a crippling factor.

According to estimates by the Consumer Electronics and Appliances Manufacturers Association (CEAMA), the impact on sales