E-commerce festive sales to cross Rs 10,000 crore: RedSeer

Both Amazon and Flipkart are signing up deals with mobile manufacturers, looking to capitalise on demand for smartphones

India’s e-commerce firms may sell over $1.7 billion or Rs 10,880 crore (as per current exchange rate) worth of goods during the festive sale this year, as large firms, such as Amazon, Flipkart and Paytm Mall, line up products and offers to woo customers on their platforms.

This year, the sale is expected to grow by over 60 per cent, as e-commerce firms look to tap the increasing number of new consumers who have come online due to the aggressive push by telecom major Reliance Jio in increasing data access.

In the 2016 festive sales, Indian e-commerce firms saw sales