Online shopping platforms witnessing blockbuster Holi festival sales

E-commerce giant Amazon is also tapping into customers' Holi buying spree

With the pandemic having accelerated the shift to e-commerce, online shopping platforms such as Meesho, Amazon and Flipkart are witnessing blockbuster Holi festival sales.

Meesho, a fast-growing e-commerce platform, said its three-day Holi sale event from March 4-6 recorded over 14 million orders. In fact, the SoftBank-backed platform surpassed last year’s peak Diwali sale orders, which is usually the biggest festival shopping season in the country.

Meesho, which claims that its mission is to democratise internet commerce, saw nearly 80 per cent of the demand coming from Tier 2+ markets like Amravati, Aurangabad, Faizabad, Muzaffarpur and Silchar, during its recent