E-commerce firms like Amazon, Flipkart clock $9.2 bn in gross festive sales

2021 saw India witness its biggest ever Festive Sales with brands clocking a GMV of $9.2 bn through online channels over this period.

E-commerce firms such as  Amazon, Flipkart, and others witnessed blockbuster festive season sales of about $9.2 billion this year surpassing the pre-pandemic sales of $5 billion witnessed during the festive month in 2019. The Coronavirus (Covid-19) pandemic has accelerated the shift to e-commerce, with an increasing number of consumers shopping online at a higher frequency than last year, according to analysts.

The year 2021 saw India witness its biggest ever Festive Sales with brands clocking a gross merchandise value (GMV) of $9.2 billion through online channels over this period, according to consulting firm RedSeer’s e-commerce festive season report. RedSeer came