E-commerce firms ramp up operations to meet growing demand amid Covid spike

Besides growing tech and digital enhancements, these firms are ramping up hiring of more delivery partners and reinforcing existing covid protocols

With the cases of the new Omicron variant rising sharply and India could face an intense third wave of coronavirus infections, top e-commerce companies including Amazon, Meesho, Udaan, Dunzo, Zepto and DealShare are scaling up their operations to reach customers as the demand for their services increase. The pandemic has accelerated the shift to e-commerce, and more consumers are expected to shop online at a higher frequency this year than last year, according to analysts. Besides growing tech and digital enhancements, these firms are ramping up the hiring of more delivery partners and reinforcing existing covid protocols.

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