E-commerce giants may clock $11.8 bn in gross festive sales: Redseer

The massive growth in festive sales will further push the overall online retail GMV (gross merchandise value), which stood at $52 billion in 2021, to grow by 30 per cent to reach $68 billion in 2022

E-commerce retailers led by Amazon and Flipkart are expected to garner sales worth $11.8 billion this festive season, comfortably more than double the pre-pandemic figure of $5 billion in 2019, according to a report by consulting firm Redseer.
 

Covid-19 has accelerated the shift to e-commerce, with an increasing number of consumers shopping online at a higher frequency than last year, analysts say.
 

This year’s numbers are projected to increase by 28 per cent from 2021, which saw festive season sales of about $9.2 billion.

The spurt in sales will further push the overall online retail gross merchandise value (GMV), up 30