E-commerce, IT, telecom and pharma buck lockdown trend, stay resilient

Despite rising Covid-19 cases and a deepening economic gloom, lifestyle changes effected in the past six months have resulted in a few sectors bucking the trend. Confined indoors, people veered towards over-the-top (OTT) platforms and ordering everything online.

E-commerce was one of the sectors to witness steady demand during the lockdown, when even manufacturing took a hit. After teething troubles with logistics and movements of trucks along highways, e-commerce sites saw orders pouring in. Around June, analysts had said the bulk of the orders were for small-ticket items, but the pandemic is expected to help the sector.

The festival season is expected