E-commerce major Snapdeal on-boards 52,000 merchants in Uttar Pradesh

UP among top ecommerce markets for 'puja' items, fashion

E-commerce major Snapdeal has on-boarded about 52,000 sellers in Uttar Pradesh across different product categories and locations.

Most of these sellers are based in the Lucknow, Varanasi and Noida regions, Snapdeal senior vice-president Rajnish Wahi told Business Standard here today.

He said Uttar Pradesh was among the top markets in India for puja supplies, including Rudraksh beads and necklaces.

Since, the pan-India merchant count on-boarded by Snapdeal is about half-million, the number of sellers Uttar Pradesh is therefore more than 10 per cent. Sellers from Uttar Pradesh mainly deal in women ethnic wear, watches, personal care and grooming appliances like trimmers,