Snapdeal partners with Sama for online dispute resolution, sees success

E-commerce marketplace Snapdeal has partnered with online dispute resolution (ODR) platform Sama to resolve customer complaints, with a success rate of 50 per cent in a recent pilot.

In the pilot, which looked at a few hundred cases, Snapdeal and Sama helped settle a 100, with an overall success rate of 50 per cent.

Snapdeal began thinking of ODR about a year ago when they realised the long time taken for disputes between consumers and the platform.

"We, like most of the e-commerce companies, have a steady stream of high volume litigations, as we call it, where