E-commerce players become shopping assistants for Indians beyond cities

Amazon India was one of the first movers in this space, starting a 'Project Udaan', since renamed Amazon Easy

Knowing that the real money in e-commerce would only come after they go beyond the 100 million English-speaking and internet surfing population, infotech giant Google and major retailers such as Amazon, Flipkart and Walmart are using some of their resources to reach out to tier-III cities and other smaller places in India.

Between them, these companies have put at least 200,000 people on the ground to help people in rural areas with bad connectivity to shop online. The goal is to teach as many as 200 million people to come online and become new customers over the next three to