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E-commerce and 'comparison shopping' portal Zopper plans to digitise local retailers in Lucknow and Kanpur by mapping them for users.
Once mapped, active Zopper users would be able to compare the price and check availability of specific products for best deals and bargains.
"Zopper also amplifies promotion on social media platforms such as Facebook, Google etc," company's chief marketing officer Vaibhav Garg said here today.
The company has already mapped 1,000 retailers each in Lucknow and Kanpur. It plans to ramp up the number to 3,000 in Lucknow by March 2015.
He claimed Zopper clocks almost 1.5 million visits every month and the traffic has been increasing. The start-up has so far received 7 million US dollars funding from private equity firms.
