E-scooter start-up Ather Energy plans to go on a global journey

In June last year, Ather opened its flagship product Ather 450 for pre-orders in Bengaluru, while deliveries started in September

At a time when finance minister Nirmala Sitharaman made a slew of announcements last week to turbocharge the fledgling electric vehicles (EV) industry, smart electric scooter start-up Ather Energy is gearing up to expand to about 50 cities across the country in five years.

It also wants to take its scooters to global markets, including Latin America, Southeast Asia and Europe in the same period.

Backed by marquee investors such as Flipkart co-founder Sachin Bansal, Tiger Global and Hero Motocorp, the company is also looking at other business models such as rental and ride-sharing, leveraging the connectivity features in its