Five years after setting foot on Indian soil, US online retail giant Amazon has emerged as the leader in the domestic e-commerce market, zipping past homegrown rival Flipkart in gross merchandise value (GMV), or gross sales, on its platform.
Amazon’s India unit clocked gross sales of $7.5 billion in the year ended March 31, 2018, while rival Flipkart’s sales stood at $6.2 billion, according to report by Barclays published on Monday. The report, however, did not include sales of Flipkart’s subsidiaries Myntra and Jabong. “While Amazon and Flipkart were neck and neck on GMV (gross merchandise value) in FY17, Amazon