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IPV leads seed round in FMCG startup Happy Jars

The startup currently has a turnover of Rs 2 cr in the Rs 250-crore market

Happy Jars
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The Delhi-based firm offers a range of healthy nut butters

Samreen Ahmad Bengaluru
Early stage angel investing platform Inflection Point Ventures (IPV) has led a Rs 3 crore seed round in FMCG brand Happy Jars. This is IPV’s eighth funding this year and it has already announced an investment corpus of Rs 155 crore for 2021 across 60 plus startups. 

Delhi-based startup Happy Jars, run by couple Surabhi Talwar and Vikram Sekhar, offers a range of healthy nut butters. The company plans to use the funds to launch new flavours, scale operations, build brand awareness and expand distribution to tier 1 and 2 cities, including Mumbai and Bengaluru. The company plans to roll

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