Early summer to boost white goods, premium segment to grow in double digits

Most firms anticipate high demand for ACs, refrigerators, coolers and fans, and are running at full production capacity to ensure they have enough inventory to meet demand

With the early arrival of summer, consumer durable companies expect double-digit growth in 2023 with most anticipating high demand for their summer products such as air conditioners, refrigerators, coolers and fans.

The consumer durables sector is expected to grow by 15-20 per cent in the next financial year (FY24) due to a resurgence in demand and the government's efforts to boost consumers' discretionary spending, say industry experts.

Godrej Appliances anticipates over 2x growth in AC sales over last year and is targeting a growth of 40 per cent this summer season over last year from the entire set of cooling