Relevance is what US e-commerce major eBay will gain from giving its India business to online marketplace Flipkart. Being here for more than a decade and losing the first-mover advantage long back to other e-commerce players, eBay is hoping to recover lost ground through its latest deal with Flipkart.
Despite entering India soon after acquiring Baazee.com in 2004, eBay was relegated to the sidelines. The firm, which allowed peer-to-peer transactions, was outranked not just by Flipkart and Amazon but also younger local firms, such as Snapdeal, Paytm and Shopclues.
According to sources close to eBay India, while the company’s business